"School photography is big business. With hundreds of portrait clients crammed into one space, a sales rate of between 70 and 85 percent, and revenues that can reach as high as $1,000 an hour, it’s no wonder that photographers are keen to get their foot in the school door. And it’s no wonder too that the market is generally dominated by large companies who have the capacity to manage a stream of subjects, process the images and make them available to parents. When the organization is this important — more important perhaps than the quality of the photography — schools tend to stick with the firms they know."
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